Regardless of the coming changes, such as advertising and streaming TV, one thing will remain constant: On the Net, only a thin line separates professional and amateur content. For video sites to succeed they have to adapt and change.
To succeed, websites ("XYZ") must;
- Be the exclusive distributor of ad-supported streaming content from major networks
- Get 50-70% of the revenue from content providers
- Allow syndication partners (e.g., a "XYZ" channel on YouTube) to get 5-15% of revenue
- "XYZ" keeps 15-35% (depending on if there is a syndication partner)
- Make sure audiences can find their content "anywhere, anytime on any screen
- "XYZ" should focus on syndication and not waste time and money building a destination
- Know that audiences want clever clips and interactivity and not have advertising forced upon them

MyTeeV.com
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